It may surprise you to learn that more than 3.5 billion people worldwide own smartphones. It represents more than 44% of the global populace.
It is becoming increasingly clear that we need to make sure our websites are optimized for smartphones given the large number of individuals who access the internet through them.
However, in terms of search engine optimization, what does that mean?
These are seven justifications for your small organization to employ mobile SEO.
- A Huge Number of People Use Mobile Technology
As was previously noted, about half of everyone on the planet owns a smartphone. Considering this, you might not be surprised that so many people use smartphones to access the internet.
A greater proportion of users access search engines like Google through smartphones than through desktop computers. It was claimed back in 2015 that searches on smartphones have overtaken searches on desktop computers.
You can assume that a large portion of your clientele will be among those using smartphones to access the internet, given how common those devices are.
- Your Pages Will Open Faster
Your page load times will increase if you make your content mobile SEO-optimized.
You’ll gain from having a website that loads more quickly and is compatible with mobile devices by making the required updates to your website.
To help reduce the load, get a developer to take out any extraneous code from the back end of your website. Verify that the quickest web host is what you are using.
After that, get an enhanced version of your website made. This scaled-down version of your website will ensure that it functions properly on mobile platforms.
Speed at which your page loads affects your SEO ranking as well. Improved performance will result from faster page loads.
- You’ll See An Increase in SEO Ranking Factor
Users who attempt to visit your website from a mobile device may find that it either loads slowly or not at all if it is not optimized for mobile viewing. This may result in a high bounce rate for your website.
A high bounce rate on your website may have an impact on your SEO rankings. You won’t rank for any of your keywords, and your site will be slow enough that no one will wait for it to load.
Your site will perform better overall in the search engine results page if it is optimized for mobile surfing. This is because search engines like Google will view your site more favorably.
- The User Experience Will Be Better
Enhancing user experience is ultimately one of the primary goals of any search engine optimization effort.
Your website may be sluggish and difficult to use if it is not currently optimized for mobile surfing. Seeking your website on a smaller screen could be challenging due to incorrectly sized images.
Having appropriately sized pages that are simple to view on a smaller device will significantly enhance your user experience.
Make sure there is always enough room around any buttons that users must click when optimizing your content for mobile devices. They risk problems and a ruined experience if they inadvertently press on anything else.
- You’ll Spend Less Than If You Download an App
It might not be necessary to design an app if your website works flawlessly on all mobile devices.
The construction of a second app in addition to a website can be highly expensive. Make sure that your website is optimized for mobile devices to avoid wasting money. You won’t have to pay for app development in this method.
Of course, having a mobile app comes with further advantages of its own, like the chance to interact with app users through push notifications. But if all you want is an app version of a website, then making your site better should be enough.
- You’ll See an Increase in Visitors’ Time Spent on Your Website
For many websites that aren’t fully optimized for mobile surfing, bounce rate is a problem. Users will leave the site quickly if they can’t see it properly on their device.
In the first few seconds, a lot of people will depart because of this.
A mobile-friendly website that is simple to navigate will be more inviting. The fact that it works perfectly will encourage users to stay on the website longer.
- You’ll Get an Edge Over Your Competition
Even though mobile technology has become ubiquitous, some businesses are still behind the times.
Make sure your website is mobile-friendly to the point where it outperforms any competitors who are just getting started.
Get your website mobile-friendly right now, and make sure your SEO strategy includes cutting-edge techniques like voice search and local SEO.
Your company will benefit more from SEO the more time and effort you can dedicate to it.
