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Google Case Study Shows API-Based Evolution of Search Console

A Google case study demonstrates how APIs can alter Search Console’s functionality and future access methods.

A recent Google case study demonstrates how data may be examined and changed inside a content management system or a paid SEO dashboard thanks to Search Console APIs. Despite being a case study, the post ends with a call to action that describes how Google is leveraging APIs to change the search console from a SaaS to a data stream that can be edited in any GUI you choose.

Wix Case Study:

Google and Wix worked together to integrate Google’s Search Console APIs into the Wix dashboard, which made SEO easier for millions of Wix users worldwide.

Application Programming Interface (API): 

APIs are widely used technologies that function as a bridge between two applications, enabling one to manipulate the other. They are especially useful in WordPress, where an API can allow a plugin to access and manipulate the website information contained in the database.

The familiar Wix dashboard provides users with fast access to valuable insights and features of Google Search Console, maintaining a cohesive Wix experience without requiring them to learn a new user interface.

Benefits to Users and Implementation

Wix’s integration approach was centered on using Google APIs to improve its already-familiar SEO capabilities for users. The procedure entailed selecting and incorporating particular Google functionalities that enhance Wix’s dashboard user interface (UI), leading to a more user-friendly experience using Google’s search console features.

According to the case study, over a year, users who integrated search console APIs had an average 15% boost in traffic.

When compared to comparable Wix e-commerce sites without the search console API connections, e-commerce sites saw a 24% boost in Gross Product Value.

As stated in the case study:

“With the new connectivity, more than 2 million Wix sites have linked their Search Console accounts and sent a sitemap to Google thus far. Additionally, they frequently made use of the new tools, such as Site Inspection and Analytics Reports, to identify and address indexing mistakes as well as to get insight into the performance variations that resulted from them.

APIs Allow Search Console’s Evolution

The usefulness of Google’s partnerships with content management system providers, such as webhosts who create their own point-and-click WordPress web builders, is demonstrated by the seamless integration of Google’s APIs into Wix’s platform.

However, the case study also aims to demonstrate how internal SEO tools and dashboards can incorporate Google Search Console features utilizing APIs.

Google doesn’t subtly ask organizations to get in touch with them via Twitter or a web form until the very end of the case study.

According to the article:

“Please use this form or get in touch with us through our social media if you’re a CMS and interested in working together.”

The call to action demonstrates how the API is altering the way that Google’s search console data is accessed and indicates a trend wherein seeing data within Google’s user interface is becoming less dependent on logging into the search console.

Search console data can already be imported via APIs into Screaming Frog to be combined with crawl data, and WordPress plugins may also utilize it. The Wix case study demonstrates a cutting-edge application that highlights the potential applications for search console data beyond its current use.

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