The country’s leading digital financial services platform, easypaisa, has launched ‘Live easy’, a special campaign that aims to highlight easypaisa’s diverse use cases that bring ease and convenience into users’ daily lives and simplify financial matters. This is part of easypaisa’s ongoing commitment to providing convenience and dependability to millions of Pakistanis.
The “Live easy” advertisement encourages easypaisa users to adopt a cashless, hassle-free, and laid-back way of living while taking use of their extra time. The platform gives consumers the priceless gift of time, which they may use whatever they like while enjoying financial freedom, by providing more than 250+ use cases, including payments & savings, lending, platform services, and much more. Easypaisa has over 12 million active monthly users and is still growing, making it the service of choice for the general public.
“This campaign revolves around showcasing how easypaisa seamlessly integrates into people’s lives, creating a world where individuals enjoy more free time thanks to easypaisa’s effortless handling of their financial requirements,” continued Rifah Qadri, Head of Marketing & Corporate Communications. By emphasizing ease and a stress-free experience, the brand’s new motto, “live easy,” represents our goal to becoming an essential part of our consumers’ daily lives. This catchphrase tries to mold how people view us and the relationships we develop with our clients.
The “Live easy” campaign combines a variety of media outlets to reach a large audience and is focused on showcasing the benefits and features that distinguish easypaisa from rivals and reinforce its hegemony as a one-window platform.
Easypaisa continues to place a high priority on simplicity of use and security, which has helped it seize a commanding portion of Pakistan’s digital financial services market. The platform is positioned as a reliable partner for both consumers and businesses thanks to its wide network of agents, merchants, and customers as well as its dedication to quick and safe transactions.
Easypaisa remains committed to innovation, introducing new use cases, features, packages, and discounts while ensuring the highest level of security and convenience when conducting financial transactions, reducing the need to physically visit a bank branch. This is happening as Pakistan’s digital banking market continues to expand, particularly in urban areas.