Are you looking for new tools to enhance your digital marketing plan? See why these solutions are so popular by taking a look at them.
You’re not alone if you feel like you’re being forced to accomplish more with less in the ever-changing world of digital marketing.
More than ever, marketers need tools to expand what we’re doing well, automate tedious processes, improve our talents, and cooperate more effectively.
There are tens of thousands, perhaps even hundreds of thousands, of possibilities available when it comes to digital marketing tools, with at least a few hundred options available for each channel or task type.
Here are the top 15 digital marketing tools available right now (in no particular order), along with some reasons why people rely on them so heavily.
- Canva
According to Steve Jobs, “Simplicity is the ultimate sophistication.”
With a complex framework, Canva makes developing design elements simple.
Don’t worry if you can’t draw a stick figure. You can select and tweak a design from the Canva library without having any specialized abilities to produce a gorgeous, pixel-perfect design.
Canva also offers movies, infographics, and animated graphics.
Canva offers a free plan, however upgrading to a subscription plan is definitely worth the money.
- HubSpot
HubSpot offers a wealth of tools to aid marketers, but its CRM is especially well-liked because of its potent features.
The HubSpot CRM offers live chat, prospect tracking, meeting scheduling, and email monitoring and notifications.
Additionally, HubSpot’s platform distinguishes itself from rivals because to its simplicity of use.
The fact that the HubSpot CRM application is free is its biggest feature.
Unfortunately, the free plan’s limitation on the number of people who can access the CRM is a negative.
The subscription plan, however, allows you to add up to one million contacts and has an unlimited number of users.
- VWO
With VWO (Visual Web Optimizer), conversion rate optimization (CRO), which can be a bit esoteric, need not be.
VWO tracks user page scrolling, time spent on the site, and intention to leave.
The ability to test various perspectives for your website to boost conversion rates is the strength of VWO.
With VWO, it’s simple to test button colors, headlines, landing page designs, and many other elements.
To build up tests, you don’t need to be technically minded.
It’s just as simple for non-technical people with no coding experience to set up tests as it is for a developer.
4. Semrush
You will require competitive information to increase visitors to your website.
Semrush offers more than 50 tools to help you compete with your rivals.
Semrush is mostly known as an SEO tool, but that may be underestimating it since it also has a number of other capabilities for digital marketing.
Semrush, for instance, provides functionality for competitive social media analysis, CRO, PPC monitoring, and PR tracking.
Semrush offers a strong line of defense if you’re searching for a set of tools to combat against the avalanche of rivals trying to force you out of business.
- Slack
Letters, smoke signals, and carrier pigeons were the usual forms of communication in the past.
Slack is now the preferred method of communication for millions of individuals.
The next phase in communication growth is Slack. Instant messages are available, and the platform allows you to share a variety of file formats.
In order to boost productivity, Slack also links you to video conference sessions and lets you set up channels for a particular contact list.
Additionally, it works nicely with a variety of other tools and productivity packages.
- Asana
It’s not necessarily a straight progression to find the path of least resistance.
When Asana created this outstanding project management tool, they were cognizant of this.
Project managers, product managers, and executives can see who is on the team and can be held accountable using Asana.
Tasks can be divided into smaller ones and given to team members.
Additionally, you may create milestones, and by tagging tasks, the entire business can see how projects are progressing.
Asana also interfaces with a number of other third-party apps and CRM platforms via API connectors.
Additionally, Asana is free to use to get started.
7. OptinMonster
Syed Balkhi, a seasoned WordPress enthusiast, brings you OptinMonster, which is sure to excite.
With a WordPress website or blog, you can be a startup, small business, or even an enterprise-level corporation. OptinMonster gives extensive capabilities to end users while keeping things simple.
For email capture, countdown timers, inline forms, content locks, and targeted campaigns based on Google Analytics data, OptinMonster offers a highly customized lightbox popup that easily connects with the platform.
8. ConvertKit
ConvertKit offers sophisticated sequences—multi-step email journeys—to raise your email open rates.
Additionally, ConvertKit’s audience segmentation system, known as rules, provides sophisticated automation for your email sequences, which you can create in a matter of minutes rather than hours.
Additionally, all links included to your email sequences are monitored and reported on a simple dashboard.
You can also design stunning email opt-in forms with ConvertKit that are simple to link with the CRM platform of your choosing by copying and pasting code into your articles.
Try ConvertKit if you’re searching for an affordable, user-friendly email marketing platform that offers sophisticated automation and segmentation with a variety of API connectors.
- Deflate
The amount of business you may bring to your company depends on your landing pages.
If you are running PPC campaigns, for instance, Google AdWords may issue a landing page quality score that could either help or hinder your efforts to increase sales.
With Unbounce, you can create practical and aesthetically beautiful responsive landing pages that are optimized for both mobile and desktop traffic.
Making landing pages doesn’t require any programming.
The drag and drop editor provides you with everything you need to make the experience you would like to create for your target audience.
Javascript and custom HTML are options if you want to add more sophisticated features.
Over 120 third-party application integrations are available through Unbounce.
Smart traffic, an AI innovation, may dynamically direct your traffic to the variant of your landing page that converts best, significantly raising your conversion rates.
10. Buzzsumo
Buzzsumo is a social networking technology that James Blackwell and Henley Wing created, and it has completely revolutionized the marketing industry.
Look no further if you need a tool to understand social media metrics at their core.
A few Buzzsumo services that will give you an edge over your rivals include finding social media influencers, creating trending journalist profiles, and viewing the most shared articles.
11.Sprout Social
Have you ever had to juggle being in several places at once?
By automating your social media stories, Sprout Social enables you to post to a variety of social media networks.
The analytics dashboard in Sprout Social is the best feature for monitoring activity on each social media platform after you’ve automated your postings.
If you have several social media platforms, adding Sprout Social to your software stack makes perfect sense.
12. Deepcrawl
You can quickly and easily get useful stats with Deepcrawl.
Additionally, unlike many other sophisticated SEO site crawlers, using the platform is simple thanks to a beautiful user interface.
The platform also provides a strategic partner to assist you in accessing all of its potent features.
13. Demio
Did you know that over 70% of webinars aim to boost engagement and sales?
If your company is not using webinars, you are seriously leaving money on the table.
Demio is an effective tool for doing product reviews and hosting live events.
Demio webinars that are evergreen might also boost your attendance percentage.
14. Loom
You understand the importance of video as a marketer in the twenty-first century, but personalization is more important than ever.
Loom allows for the personalization of video.
You can display your face in a tiny, unobtrusive circular frame while presenting a video recording or live video.
Loom is fantastic for instructing students, offering broad overviews, and walking users through software products.
Fun fact: Internally, the SEJ team utilizes Loom.
15. Lucky Orange
Eight tools are offered by Lucky Orange under one corporate roof.
Simply put, this platform is the closest thing to a Swiss army knife for digital marketing.
The following resources are accessible for a single flat monthly fee:
- Heat mapping.
- Video recording sessions.
- Live chatbox.
- Conversion funnel analysis.
- Visitor profiles.
- Pop up announcements.
- User surveys.
- Dashboard analytics.
Guess how much the starting plan costs?
Please start the drums.
Plans begin at $10 per month.
With Lucky Orange, startup entrepreneurs, experienced business owners, or anybody with a web presence may learn more about their audience.
While Google Analytics is always a good starting point, you can advance your analytics analysis using this reasonably priced and adaptable application.
Conclusion
Automating your marketing efforts is now a reality, regardless of the digital marketing area you work in.
These 15 tools can assist you in automating particular operations, saving time, and eventually increasing revenue for your company.
Consider including these tools in your tech stack if you are a startup entrepreneur, blogger, or owner of a small business operating online.
