A historic partnership between Visit Dubai and Real Madrid Club de Ftbol has been launched. The two top companies share similar goals, values, and a commitment to quality and innovation. For supporters of Dubai and Real Madrid, the multi-year deal promises a variety of thrilling activations, unique experiences, and unforgettable fan moments. As part of Dubai’s recently unveiled Dubai Economic Agenda – D33, the newly established alliance will assist Dubai’s ambitious ambitions and act as a platform for both institutions to thrive.
Dubai’s ambitious goals to solidify its position among the top three global cities connect perfectly with being at the forefront of international sports entertainment with the world’s finest club. The relationship, which will begin in October, will include both Real Madrid’s First Men and Women’s Football Teams. It will provide a taste of Dubai to Santiago Bernabéu and provide fans with incomparable experiences and services of the greatest caliber.
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalized the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
“We are extremely proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner,” said Emilio Butragueo, Director of Institutional Relations at Real Madrid. Dubai is a place that seeks to be the best in everything it has to offer in terms of entertainment, and the Club shares this value. We are thrilled to introduce our millions of Madridistas around the world to this wonderful tourism destination.
Issam Kazim, CEO of DCTCM, “We are thrilled to start our journey with Real Madrid as a global partner,” was said. A shared vision and set of values serve as the foundation for this game-changing partnership between Dubai and the world’s best club, where each success inspires the pursuit of even greater heights. This strategic agreement will capitalize on the qualities of a top tourist destination and the most renowned team in the world to reinforce Dubai as the world’s best city to visit, live in, and work in. Our goal is to solidify Dubai’s position among the top three global cities.
The success of Dubai stems from the close ties between the public and private sectors, and this new connection with Real Madrid strengthens an established alliance that Emirates has solidified since 2011. It also coincides well with the opening of the Real Madrid-themed park at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will increase the city’s appeal as a diverse travel destination. The park, which will be the first Real Madrid-themed park in the world, will have several Real Madrid-themed attractions, including a museum, amusement rides, and football skill games. It will also have food and beverage establishments, as well as retail stores where fans can buy authentic Real Madrid merchandise.
We anticipate having great success together and exhibiting Dubai and Real Madrid’s winning spirit to the globe, driven by our shared commitment to excellence, leadership, talent, and innovation.