The largest delivery startup in Pakistan, Cheetay Pakistan, and Walee Technologies Pvt. Ltd. (Walee), the country’s premier influencer marketing technology company, have partnered in a wide-ranging marketing alliance that spans social commerce, creative media, and product partnerships. The teams discussed the numerous opportunities and challenges in the landscape while signing the Memorandum of Understanding (MOU) at Cheetay’s Lahore headquarters.
In accordance with this partnership, the teams from Walee and Cheetay will collaborate to promote acquisitions leveraging the media potential in the creator and influencer ecosystems. Cheetay wants to significantly increase the scope and effect of their marketing initiatives that bring value and engagement to customers. Together, the teams will develop the Cheetay’s Sahar brand and concentrate on product potential.
Ali Imran Memon, SVP Creator Media at Walee, said of the collaboration, “We are happy to work with Cheetay Pakistan. This collaboration demonstrates Walee’s dedication to advancing cutting-edge influencer marketing strategies that build deep relationships between companies, creators, and their target audiences. We look forward to reaching new milestones and providing the Cheetay brand and its clients with outstanding value.
Only Walee offers accurate data and discovery for over 160,000 influencers, campaign measurement across whole funnel objectives, and a transparent ecosystem that benefits both brands and creators. Walee is the only influencer marketing platform in Pakistan. The Walee team will provide geo-tailored solutions to Cheetay in their key cities, Lahore and Islamabad/Rawalpindi, as part of this extensive cooperation. Cheetay Pakistan’s Head of Product, Ms. Nazia Hashmi Ahmad stated, “Cheetay is excited to partner with Walee after the launch of its unique gamified loyalty program. Cheetay offers premium Grocery, Pharma, Food, and Gifting solutions across Lahore, Islamabad and Rawalpindi”
