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Pakistan will watch the ICC World Cup 2023 for free on Daraz, Tamasha, and myco

With an exciting announcement from Daraz, Tamasha, and myco, cricket passion in Pakistan is poised to reach previously unheard-of heights this year. These top digital media companies have joined together in an unprecedented attempt to give cricket fans in Pakistan free access to the eagerly awaited ICC World Cup 2023.

The tournament, which is slated to start on October 5 and end on November 19, promises to be an exciting cricketing event. Thanks to this collaboration, World Cup fans in Pakistan can now watch every second of the tournament for free through live and exclusive streaming.

As viewers find it more and more difficult to remain glued to their TV screens for up to 9 hours, especially during office hours and long commutes, digital streaming is now emerging as the top media platform for cricket viewership in Pakistan, especially for ODIs. Due to the fact that 60% of live sporting events are now watched on mobile devices, advertisers are now shifting their ad spending to digital streaming.

Since 2021, Daraz has been broadcasting the World Cup. Daraz and Tamasha teamed in 2022, and as a result, in 2023, customers have a distinctive and interesting range of alternatives for watching the World Cup on Daraz, Tamasha, and a newcomer in Pakistan, myco, which is a MENA-based watch&earn platform.

“There is a significant transition taking on from large flat screens to portable ones. In Pakistan, we want to democratize cricket viewing so that anybody, anywhere may enjoy the sport. In addition to our 27 million monthly active users, this is our effort to reach out to Pakistanis so they can watch and shop conveniently. Cricket connects our nation. Daraz Pakistan’s Chief Marketing Officer is Mohammad Ammar Hassan.

“Tamasha and cricket always go hand in hand, whether it is for major cricket competitions like the Asia Cup 2023, the HBL PSL 2023, Pakistan bilateral series, or local leagues. Tamasha is prepared to bring the cricket action to mobile devices throughout the ICC World Cup 2023, whether fans are at home, at work, or on the go. Additionally, customers may watch fascinating movies, instantaneously access more than 70 Live TV stations, and take advantage of Tamasha Originals, which are only available to Tamasha subscribers. Tamasha: “World Cup hai tou lagega” Jazz’s Chief Digital Officer, Aamer Ejaz.

We are excited to enter Pakistan by securing the rights to stream the ICC Cricket World Cup 2023 on myco and to introduce our innovative “watch & earn” streaming model to Pakistani audiences after successfully streaming numerous popular live sports events in the MENA region and other international markets. We appreciate Daraz and Tamasha for being leaders in this field, and together with them, we hope to usher in a new age of digital sports streaming in Pakistan. – Umair Masoom, the company’s founder and managing director

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