In order to celebrate the country’s raging passion for cricket and to mobilize support for the Pakistan Cricket Team during its ICC Cricket World Cup 2023 campaign, Pakistan’s largest telecom services provider, PTCL Group (PTCL & Ufone 4G), has signed Pakistani cricket legends Babar Azam, Haris Rauf, and Naseem Shah as brand ambassadors.
World’s No. 01 batsman and Captain of the Pakistan Cricket Team, Babar Azam is Ufone 4G’s current brand ambassador, who is featuring in Ufone 4G’s brand new marketing campaign, ‘U Tou Babar Hai’, implying that both Ufone 4G and its customers are as talented and motivated, and worthy of glory in their respective fields as the World No. 01 ODI batsman. The campaign comes at an important juncture where the entire nation is in the grip of cricket fever ahead of the ICC Cricket World Cup 2023, where Babar Azam will lead the men in green.
The campaign’s main goal is to honor Babar Azam’s unwavering competitive spirit and to encourage every Pakistani to discover their own inner “unstoppable” Babar in order to achieve ultimate achievement. The TV Commercial (TVC) was expertly designed by the creative teams to showcase Babar Azam’s commanding on-screen presence, unrivaled cricketing prowess, and his “unstoppable” pursuit of excellence. The captivating anthem successfully communicates the message that everyone can achieve success like Babar by having a laser-like focus, making a firm commitment, and working consistently toward their objectives.
The TVC is a visual and aural feast that will enthrall viewers and galvanize a significant amount of support for the Pakistani Cricket Team. When facing opponents on the pitch, the players and the nation are both inspired by the rousing jingle “Dahar Le” (Roar!). The campaign is expected to strengthen Ufone 4G’s “Pakistani” brand identity as well as leave a lasting impression of the company’s frequent participation in the country’s happy, family-oriented, and festive occasions.
As brand ambassadors for PTCL Flash Fiber, Haris Rauf and Naseem Shah, two important figures in Pakistan’s pace batteries, have also joined the team. Naseem Shah and Haris Rauf are two of the fastest and most feared bowlers in the entire globe. Both athletes are at the top of their game in terms of speed, and millions of Pakistanis adore them. Their enthusiasm is shared by PTCL Flash Fiber, which not only offers Pakistan’s fastest internet but also gives its users the best data connectivity experiences available.
In order to give the country a fantastic opportunity, PTCL Group wishes the Pakistan Cricket Team luck in the competition and hopes that the men in green will win the ICC Cricket World Cup 2023.