Google declared that its policy regarding cryptocurrency advertising will change in January 2024. Account termination could occur for noncompliance.
Google announced that their cryptocurrency advertising policies will be changing soon. The company encourages advertisers to be aware of the changes and get ready to meet the new standards.
Google’s policy on cryptocurrencies and related products, which pertains to the promotion of cryptocurrency coin trusts, is set to undergo updates soon. The alterations are scheduled to go into effect on January 29, 2024.
Financial products known as Cryptocurrency Coin Trusts allow investors to trade shares in trusts that hold significant amounts of digital currency. Without taking direct ownership, these trusts provide investors equity in cryptocurrencies. They can be used to diversify a portfolio further as well.
Google plans to update its policies in 2024 to outline the parameters and requirements for cryptocurrency coin trust advertisements. As long as they follow the guidelines provided in the revised requirements and get Google certification, advertisers focusing on the US market will be permitted to market these goods and services.
The revised policy modifications apply outside of the US as well. They will apply to all accounts that promote cryptocurrency coin trusts on a global scale.
In addition, Google’s announcement reminded advertisers of their responsibility to adhere to local laws in the targeted areas.
When a user violates the new policy, Google will issue a warning before suspending their account.
Advertisers who violate the revised policy will be notified at least seven days in advance of the possibility of having their accounts suspended. Advertisers have this window of time to address non-compliance issues and reestablish compliance with the updated guidelines.
It is recommended that advertisers consult Google’s documentation regarding “About restricted financial products certification.”
The policy must be changed by January 29th, 2024. Advertisers on Cryptocurrency Coin Trusts must closely monitor the revised guidelines to guarantee compliance.