Discover the top 500 US brands coupled with Moz’s new Brand Authority metric, which aids marketers in quantifying brand strength.
Highlights:
Brand Authority, a new statistic from Moz, allows companies to assess the strength of their online brands.
For marketers and PR experts, Brand Authority offers a thorough brand performance index.
With Brand Authority, businesses can increase their ROI, assess their sales possibilities, and determine the impact of the media brands that publish their stories.
At MozCon, Moz unveiled Brand Authority, a new statistic intended to assess the health of an online brand.
This analytical tool’s distinctive brand comparison visualization function could aid businesses in assessing the competitive environment.
Moz’s research scientists and product team introduced the new statistic, which is based on data from US-based businesses, in an effort to quantify brand salience.
What Is Moz’s Brand Authority?
The Brand Authority metric makes use of Moz’s search data and proprietary technology to provide marketers with information on the effectiveness of their brand and potential growth areas.
For marketers and PR experts, Brand Authority offers a quantifiable brand performance index through Moz Pro and the Moz API.
Marketing professionals should be able to use it to determine how to improve their strategies for greater return on investment (ROI), understand the value of sales prospects and potential acquisition targets, and estimate the impact of media brand mentions.
Brand Authority seeks to provide a complete view, opening the door for more efficient tactics and better results.
The new statistic offers valuable potential for brand marketers, according to Dr. Peter J. Meyers, a marketing scientist at Moz.
“By measuring the full power of any brand, including offline influences previously out of reach, users can make more informed decisions, drive better results, and higher ROI.”
Since 2004, Moz, a company well-known for its domain authority statistic, has offered distinctive insights to search marketers.
Top US Brands Based On Brand Authority
A ranking of the top 500 US brands based on Brand Authority scores was provided by Moz at the same time as the introduction of this unique metric.
This list, together with the new Brand Authority comparison graphic in Moz Pro, can help marketers and PR experts boost their competitive analyses.
The top three on the list are Google, Meta, and Amazon, followed by well-known consumer brands and news.
Increasing ROI With Brand Authority
At MozCon, an annual SEO conference for learning about the future of search and networking with other marketing experts, the Brand Authority measure made its formal premiere.
By 2024, Moz wants to add more regions to the new brand data. The launch of Brand Authority may be essential for those looking to boost their brand’s performance and competitiveness.
Professionals should be able to discover marketing gaps, evaluate brand strength holistically, and strategize more successfully with the aid of this new tool.
