Email marketing establishes a personal connection between you and your audience. However, it can be extremely daunting. It’s a lot to handle alone, between developing campaigns, dividing up your audience, crafting excellent emails, and assessing outcomes.
Tools for email marketing automation can be useful in this situation. They assist you in setting up automated workflows based on subscriber behaviors and simplifying challenging tasks.
For example, you can write a sequence of welcome emails that are sent to subscribers of your newsletter. Or, if a customer leaves your store without completing the checkout process, send them a cart abandonment email.
I’ll go over the top six WordPress automation tools in this post. Regardless of your experience level with email marketing, these choices can benefit you.
Automation of Email Marketing
It takes time to manually set up email campaigns. I’ll give you an illustration.
Let’s say you want to notify subscribers via email when their subscription is about to expire. It would be very labor-intensive to manually keep track of all your expiration dates and send reminders.
You can easily set up email marketing automation to automatically send a “Your subscription is ending soon” email thirty days prior to each renewal date.
That’s just a tiny example of how automation can save you time.
It can also do the following additional tasks:
- When someone subscribes to your list, send them a personalized welcome email.
- Send your subscribers new posts by email automatically.
- Set off cart abandonment processes when an item is left unpurchased.
- Divide up your list according to factors like location, hobbies, past purchases, and more.
- Provide dynamic content that makes every communication unique.
- Make multi-step instructions for subscribers.
- Monitor engagement metrics to determine what appeals
- Automate list purging so you can concentrate on your approach.
The strength of marketing automation lies in its ability to fortify connections with your contacts around-the-clock.
The tools can take care of tedious tasks while you concentrate on high-level strategy. In the end, this enables you to craft messages that are more deliberate and intelligent.
If you’re convinced that automating your email marketing campaigns is the right move, let’s look at the available resources.
WordPress’s Top 6 Email Marketing Automation Tools
Developing and honing your email marketing automations would take hours. You require tools that simplify automation for you and remove any technical complexity.
These six resources will assist you in achieving that goal.
1. SureTriggers
is an automation tool designed to make the process of integrating plugins and services easier for WordPress websites. It makes it possible for time-consuming chores that would otherwise take time to automate.
SureTriggers is a relatively new WordPress automation tool, but its user-friendly features have already made it popular.
The tool’s free version allows for unlimited integrations with a wide range of plugins and applications.
Important SureTriggers Features
With the Visual No-Code Canvas Builder, you can conceptualize automations and see how various workflow components work together.
Broad Integrations: SureTriggers integrates
with a plethora of services, apps, and WordPress plugins, including LearnDash, WooCommerce, Gravity Forms, FluentCRM, and more.
Automation Across Several WordPress Sites: This allows cross-site automations by establishing connections between various WordPress installations.
Retry Mechanism: Retry automation that failed due to connection problems or timeouts. Until they are successful, the plugin will attempt to run them.
Scheduled Automation: Create recurring schedules or set aside particular times for automation.
Using formatters to format data allows you to reshape it without the need for coding, from date formatting to mathematical operations.
Multi-Step Automation: Connect a number of actions that are brought about by a particular occurrence.
API Integration: Without the need for any coding experience, integrate SureTriggers with programs or services that aren’t natively integrated.
Webhooks for inbound communication: Gather information from external websites or applications to facilitate third-party app automation that lack native SureTriggers integration.
Pricing for SureTriggers
All SureTriggers plans
are free, making it cost-free for you to test-drive features. However, in the future, paid licenses are anticipated.
1,000 actions per month and 5 workflows are supported by the free plan. Even their anticipated launch prices for their paid plans, which are currently free, are anticipated to be more affordable than alternatives.
2. Zapier
is a well-known automation network that links thousands of SaaS platforms. You ought to give Zapier a try if most of your marketing is done outside of WordPress tools.
We refer to these automations as “Zaps.” Zaps can be used to create triggers and actions between various apps, which can improve productivity and streamline workflows.
Essential Elements of Zapier
Multi-step Zaps: These involve chaining together several actions from a single trigger, such as sending a Slack message, making a Trello card, and adding a Google Calendar event.
Paths: Insert conditional logic into your Zaps, such as a spreadsheet row being added if a form response satisfies a set of requirements.
Filters: To control when actions occur, customize the data that passes through your Zaps by applying filters based on particular field values, dates, and other criteria.
Zaps can be scheduled to run on a specific timetable, such as daily, weekly, or only on weekdays, as opposed to every time the trigger occurs.
Formatting: Before transferring data between apps, automatically format information such as dates, amounts, and text.
Webhooks: Send and receive webhook data to instantly connect web services without writing any code.
Zapier Rates
- Offers a no-code editor and one-step Zaps in its free plan. 100 assignments every month. Free indefinitely.
- Starter Plan: $19.99 per month with yearly billing. 750 assignments every month. Formatters, filters, and multi-step Zaps.
- Professional Plan: billed annually at $49 per month. 2,000 assignments every month. Custom logic, auto replay, and an infinite number of premium apps.
- Team Plan: $69 per month, paid annually. 2,000 assignments every month. Best support, shared connections, and an infinite number of users.
- Company Plan: Annually billed at $99 per month. 2,000 assignments every month. SSO, custom data retention, advanced admin.
3. Cartflows
helps you optimize checkout processes, upsells, downsells, and high-converting sales funnels to increase revenue.
Building anything from basic lead generation funnels to complex sales workflows is made simple by an intuitive drag and drop interface. The finest aspect? The funnels operate entirely on their own once they are configured.
Important CartFlows Features
Order Bumps: Boost sales by 10–30% by automatically suggesting the best items to buyers just before they check out.
Determine which funnel design has the highest conversion rate through A/B split testing. built-in A/B testing features.
Dynamic Offers: Customize offers according to location, behavior, and other factors without having to build individual pages for each persona.
Cart Abandonment: Send out automated emails and retarget incomplete purchases to make up for lost sales.
Comprehensive Analytics: Use actionable insights to continuously increase conversions.
CartFlows Cost
CartFlows provides Pro and Elite plan customers with annual and lifetime pricing options.
- Starter: $129 a year for basic features and one site.
- Elite: $249 per year for ten sites plus extra order bumps, downsells and upsells with just one click, plus other perks.
- Pro: Up to 30 sites for $449 a year. incorporates the advanced funnel along with all the features from Starter and Elite. automation features through SureTriggers).
4. HubSpot
is well-known for its marketing automation tools, which simplify campaigns. The intention is to reduce the amount of time that businesses spend on tedious tasks like lead scoring and follow-up.
HubSpot integrates its automation with CRM data to customize campaigns based on the needs and preferences of target audiences. Additionally, they provide a Hubspot plugin for simple WordPress integration. To determine if this tool is a good fit for your company, you might want to read the Hubspot CRM review before using it.
Important HubSpot Features
Automated Campaign Creation: Using workflows and bots, it can create automated campaigns that allow you to put your marketing on autopilot.
Automation of Emails and Forms: To maintain timely and pertinent communication with leads and customers, emails and forms can be automated.
Cross-Channel Integration: For complete cross-channel automation, extend campaigns through various channels, such as SMS and in-product marketing.
Capabilities for Leading Nurturing:
Leads can be advanced through the sales funnel with the aid of drip email campaigns for lead nurturing. With HubSpot’s visual editor, you can create emails without knowing any code.
Workflows are highly modifiable through visual aids, allowing you to adapt them to various audience segments. By using advanced segmentation, the appropriate contacts are enrolled in the appropriate workflows.
Task Automation: Productivity can be increased by using automated task management techniques such as scoring leads, forwarding them to sales, and managing data in bulk.
In the CRM, HubSpot also offers automated reminders.
CRM Integration: Using CRM data to personalize emails and other communications so that your target audience truly responds to them.
HubSpot Cost
Professional Plan: Annually billed at $800 per month. Included in this plan are 2,000 marketing contacts, plus an extra $225 per month for every 5,000 contacts. In addition to the monthly charge, HubSpot charges Professional Onboarding a one-time fee of $3,000.
Enterprise Plan: $3,600 monthly, billed yearly, is the starting price. 10,000 marketing contacts are included, and each extra 10,000 contacts cost $100 per month. All of the features of HubSpot’s marketing hub are included in this plan.
5. Convert Pro
is a very useful lead generation tool designed specifically for WordPress websites. It is intended to convert website visitors into leads so you can establish stronger communication with your target audience.
Convert Pro’s greatest features are how well it integrates with other marketing platforms and how simple it is to use.
Important Convert Pro Features
With the Drag & Drop Editor, you can easily create stunning opt-in forms that automatically gather emails and other contact information so you can grow your list without knowing any code.
Behavioral Triggers: Based on various behaviors, pages visited, time spent, and other factors, target visitors with timely, relevant messages to increase conversions.
Integrates with Email Services: Convert Pro’s email service integration allows you to manage data from several apps in one convenient location.
Exit Intent Pop-Up: Just before a visitor chooses to exit the page, draw their attention with an automated last-minute offer.
Multi-Step Popups: To keep users on your page longer, engage them with elements such as age verification and yes/no popups.
Convert Pro Rates
Convert Pro costs $87 per year (instead of $99, which is a 12% savings). This plugin provides all of its features on an infinite number of websites.
The annual cost of the Growth Bundle is $187 (regularly $249, saving you 25%). Convert Pro is included in this bundle along with a number of other
Advanced Targeting: Display customized messages according to user data that Convert Pro has collected. Â products by Brainstorm Force comprising Premium Starter Templates, Schema Pro, Spectra Pro, Astra Pro theme, and much more.
